Ubisoft

Despite the growing number of female gamers and older gamers, the larger audience in gaming does lie within the 18-35 (or whatever the range is supposed to be), male demographic, which means that games are made primarily for that audience (fortunately (for publishers), most 14-17 year-olds respond to the same marketing techniques). It follows that what comes out of the industry revolves around heavy action and sex appeal. For every indie game that attempts to take a mature look at female sexuality like The Path, there are at least five games where women are two-dimensional characters wearing ridiculous apparel meant to emphasize their unnaturally oversized assets. ...

Deep from the trenches, it’s time for your Monday video feature: Embedded Reporter. Just a quick little trailer from E3 for a multiplatform game called I Am Alive. The cool, intriguing part of the trailer is that there’s no mention of just what destroyed Chicago and word from Ubisoft is that the game will actually be character development and problem solving oriented. I hope they deliver on this neat concept with a great game, cause I’m already down for it based on the trailer. ...