Game Overview: E3

Insert another credit, because it’s time for your weekly video game news and you’ve just hit the Game Overview screen.

It’s that time of year again, E3 season. Come next week the nonsense will begin yet again in California, but in the same diminished capacity it showed up in last year. The relevance of the show was really tested last year with the new format which eschewed the old convention hall, complete with flashy lights, long lines, and booth babes in favor of smaller company-run events in separate hotels.

As you might have guessed, part of the problem with this new format is the lack of a centralized show floor. As crowded and hectic as the convention center was, it seems to be preferred to a much greater extent than driving around all over L.A. to make it to the various hotels and showrooms where each developer was showcasing their wares. Sure, you no longer were forced to wait an hour in line just to see a game, but now you had to wait in a car as you drove around to each show for an hour.

Another huge problem for the ESA and the continued existence of E3 has to do with all of the game companies dropping out of the association. Top among the companies no longer a part of the ESA is Activision Blizzard. It gets pretty tough to argue for the continued existence of a show that doesn’t include the largest publisher of video games in the world.

I’ve never actually been to an E3 show, despite wishing I could since I first learned about them. Even though the show has become far less important and the journalists are less interested in going, I still would like to see the show continue. I hope that this year is not as big a bust as last year’s show, because if it is, it could be the end of E3.


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2 responses to “Game Overview: E3”

  1. Eric Avatar

    I wonder if a second lackluster year, lambasted on the nets might be enough to convince them to revive the old format. Or maybe the old format’s just not economically feasible?

    Why is Blizzard no longer part of the ESA and why does that keep them from being at E3? Anyway, I don’t think it matters much, everyone drools over everything they release anyway.

  2. Dan Avatar
    Dan

    E3 is run by the ESA. No membership = banned from the show.

    I think the more likely result, and I should have explored this in my article, would be that they cancel E3 and just let people do what they are doing now: have shows for each individual company at different times of the year.

    If they really need that big trade show feel, shows like Leipzig, Tokyo Game Show, and the Game Developers Conference (GDC) have been picking up the slack in recent years.

    Activision Blizzard is no longer a part of the ESA because they decided they didn’t have to be to be successful.

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